Two roads diverged in a wood and I — I took the one less traveled by, and that has made all the difference.” Robert Frost was really onto something when he decided that he was going to choose the path less travelled. In the world of business, the path less travelled is often riskier, and there is a reason it isn’t frequented as often. But those who are willing to blaze past such roadblocks are the ones who will have greater rewards.

One must be in a particular place in their life or business, when the potential for greater reward outweighs the negatives that can happen as a result of taking the riskier route, but once you are in a place where you can do it, it will be worthwhile. There are plenty of benefits to taking these routes, veering off the path into uncharted territory and becoming the one they name the road after.

You can be the Industry Leader When you Blaze New Trails
When you take the risk to blaze a new trail armed with a good sense of direction, chances are you’ll end up successful. And being the first one to master a particular niche in your industry will make you known as a leader. This is a power that isn’t often handed to those who take the easy route.

Your customer base will begin to associate your company with leading trends, not being afraid of trying new things and being the ones who are willing to take a risk if it means it could benefit you or your clients. When they want to be the first to try something new, they will be the ones who turn to you.

It’s true not all paths lead to success, but you won’t know which ones do if you aren’t willing to try. Being in a place that allows you to take these trails will let people know you are confident that you won’t fail, and if you do, your business won’t crumble, because you have what it takes to be a trail blazer.

The Path Less Travelled Holds More Opportunity
Opportunities aren’t always plentiful down the well travelled path. There are plenty of people who have been given the same opportunities and others who have passed them by because they aren’t good enough. When taking the path less travelled, you are encountering sectors of your industry that fewer people have encountered, leaving you the choice of which opportunities are most beneficial to your business or your career.

Many great risks have great rewards, and many times what seems to be a great risk isn’t all that much of a risk, but still offers a significant reward. These are the situations that you will come across when you try new things, experiment, and think outside of the box. Many people find themselves trapped in said box, and while they are trapped in there, opportunities down the path less travelled pass them by.

Less Competition on the Path Less Travelled Means More Focus on Quality
If you are exploring a niche market, you’re going to have less competition. Of course, having less competition means that you have a higher chance of getting more clients to turn to you, but an often overlooked benefit of less competition is more time to focus on your product. When you take the road more travelled, in addition to making sure you’re offering a valuable service or product, you also have to keep your eyes on the competition, to see what they’re doing and to see how they’re going to impact your product. When you take the road less travelled, the competition is fewer, and you’re able to focus on improving your own product.

When you aren’t distracted by what others in your industry are doing, you can truly dedicate your time and resources to making your product the best it can be, and what you want it to be. Dealing with the competition may mean you make changes that you wouldn’t otherwise want to make for the sake of staying relevant, but down the path less travelled, you’re able to make the changes you want to make, because you want to make them. Not because trends are dictating what you must do.

Meet Like-minded Individuals when Blazing New Trails
You will find inspiration when you blaze new trails. You will meet other people who want to be industry leaders, people who want to be the first to try something new, the people who want to make discoveries that can revolutionize your industry. These are the people who will help you to meet your goals, and help you to be inspired. Like-minded brains are the ones who work together to blaze trails and create the ideas of the future.

The trailblazers are the type of people who make things happen. They are the ones who don’t let a boulder in their path stop them. They find a way around it, over it, under it, or through it. They forge ahead with a tenacity that those who always choose the easy route don’t have. These are the people you want to surround yourself with.

You Will Set Yourself Apart By Taking the Path Less Travelled
Ultimately, by taking the path less travelled, you will be a trailblazer. You will be the one who discovers new things, and by taking a few risks you will find that no challenge is too much because you have what it takes to become an industry leader. You will stand out from the competition and lead the pack down new paths. Blazing new trails will make your business the one that everyone else looks towards.

You can’t buy publicity like being the first one to discover a trend, or to make a revolutionary improvement to an existing product. Before you know it, you’ll be associated with innovation, creativity, and being the one who isn’t afraid to take a chance, knowing that it could pay off royally.

Powered by Marion Fernandez & The Galiano Group Writing Team.